Mavic

Mavic - Pioneers in Cycling Innovation

A Rich History of Innovation

Founded in 1889 in Lyon, France, Mavic has a long-standing legacy in cycling equipment. The brand began with advancements in wheel technology and quickly established itself as a leader in the industry. Over the years, Mavic has been known for its pioneering innovations, such as the first aerodynamic wheels and electronic drivetrains. Mavic’s commitment to excellence is reflected in its association with major victories in cycling history, including Greg Lemond’s 1989 Tour de France win.

Key Innovations and Milestones

In 1975, Mavic introduced the first anodized rims and innovative bearings, setting new standards in cycling technology. The brand continued to lead with developments like the Comète carbon fiber wheels in 1985 and the wireless Mektronic drivetrain in 1999. Mavic's contributions to tubeless technology and its commitment to system-based wheel designs further solidified its reputation as a technological leader.

Commitment and Recent Developments

Since 1977, Mavic has provided neutral support at the Tour de France, demonstrating its dedication to the sport. In recent years, the brand has focused on refining its product lineup with innovations such as the Fore Carbon wheel in 2021. Following its acquisition by the Bourrelier Group in 2020, Mavic has returned to its roots as a family-run company, enhancing its focus on core cycling products and continuing to push the boundaries of cycling technology.